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Africa|Innovation|Service|Sustainable
Africa|Innovation|Service|Sustainable
africa|innovation|service|sustainable

Michelin appoints Vitor Silva president for Africa, India and Middle East

17th January 2025

By: Schalk Burger

Creamer Media Senior Deputy Editor

     

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Tyre manufacturer Michelin has appointed Vitor Silva as president of the Africa, India and Middle East (AIM) region. He will be based out of Pune, India.

He has held several key leadership roles in sales, marketing and other commercial functions across North America, Europe and Asia during his 28-year-plus tenure with the Michelin Group.

In his new role, Silva will steer Michelin's growth in the AIM region, in addition to enhancing customer experiences and driving innovation that aligns with the company’s vision of sustainable mobility, the company said.

Most recently, Vitor was COO of Euromaster, a wholly owned Michelin Group subsidiary and European service provider for car, van and truck fleets that operates in more than 2 500 centres across 18 countries.

Earlier in his career, he held several other leadership positions within the Michelin Group in various domains, such as Two-wheel, Truck, Retread and Distribution.

Edited by Creamer Media Reporter

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